D'ion J (More than just hair) is a company established to enhancing women's individuality inside and out affirming the Bold, Courageous, & Confident inner attributes that makes you undeniably beautiful. This company prides itself on providing Quality products that keep you coming back for more.

Founded by CEO Joleeta Lee, she has a passion for elevating women's mindset of the endless possibilities of beauty both spiritually and physically. This is done by providing inspiration and motivation recognizing that outer beauty is half the package, but when combined with your inner strength that exudes your faith in God is the beauty that is the true reflection of your identity. As stated by the CEO, "You are BOLD in your presence, CONFIDENT in your strut, STRONG in your faith. You are D'ion J (More than just hair)."